Behind the Wheel at Chrysler

ISBN: 9780156004749

作者: Doron P·Levin

出版社: Lightning Source Inc

出版年: 1996-10

页数: 368

定价: $ 30.45

装帧: Pap

内容简介

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read this book]" (New York Times Book Review). Index.