"Stage Directions" Guide to Getting and Keeping Your Audience

ISBN: 9780325001135

出版社: Heinemann

出版年: 1999-5

页数: 160

定价: $ 15.76

装帧: Pap

内容简介

Today, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.