Unleashing the Killer App

副标题: Digital Strategies for Market Dominance

ISBN: 9781578512614

作者: Larry Downes/Chunka Mui

出版社: Harvard Business School Press

出版年: 2000-03

页数: 272

定价: USD 16.95

装帧: Paperback

内容简介

Now in Paperback--A Business Week Bestseller! Over 100,000 hardcover copies sold! When technologies, products, and services converge in radical, creative new ways, a killer app can emerge--a new application so powerful that it transforms industries, redefines markets, and annihilates the competition. Companies large and are swiftly attempting to remake themselves into organizations that nurture killer apps and successfully translate their digital strategy into market dominance. With Unleashing the Killer App, Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and research with leading global businesses, the authors: Identify the twelve fundamental design principles for building killer apps Illustrate these principles with classic stories from history and examples from a wide range of industries that have successfully developed killer apps Examine the economic consequences of the diminishing transaction costs in cyberspace Describe how to integrate digital strategy into an organization's planning process to create new markets, form new customer relationships, and change the product line. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate--perhaps even release--the killer app within your organization. Also available in hardcover; ISBN 087584801X, $24.95.