Branding New York
ISBN: 9780415954419
作者: Miriam Greenberg
出版社: Routledge
出版年: 2008-2
页数: 344
定价: $ 158.20
装帧: HRD
内容简介
"Branding New York" traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of 'image' in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.