Foundations of Net-enhanced Organizations

ISBN: 9780471443773

作者: Detmar W·Straub

出版社: John Wiley & Sons Inc

出版年: 2003-7

页数: 496

定价: 1019.00 元

装帧: Pap

内容简介

Now you can get the knowledge, tools, and strategies you need to do business in the networked economy. FOUNDATIONS OF NET-ENHANCED ORGANIZATIONS explores the ways in which organizations, particularly profit-making organizations, can become technically and operationally proficient in an increasingly networked world. Covering a broad range of topics, this latest addition to Wiley's new series on Net-Enhanced Organization (NEO) provides you with valuable insights into why the revolution in networked enterprises makes sense from an economic standpoint, presents a layman's view of how the underlying information technologies actually work, and equips you with corporate strategies, business models, and marketing tactics for introducing successful net-enhanced systems.