Running a Public Relations Department

ISBN: 9780749434243

出版社: Kogan Page Ltd

出版年: 2001-5

页数: 160

定价: $ 39.55

装帧: Pap

内容简介

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.