Conducting a Successful Fundraising Program

ISBN: 9780787953522

出版社: John Wiley & Sons Inc

出版年: 2001-3

页数: 992

定价: 614.00元

装帧: HRD

内容简介

This is the complete resource for fundraisers in any nonprofit organization! "Conducting a Successful Fundraising Program" outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising - including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions - as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.