Great American Blow-up

ISBN: 9780299152543

出版社: Univ of Wisconsin Pr

出版年: 1996-8

页数: 256

定价: $ 22.54

装帧: Pap

内容简介

How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up," provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s to the present.