生意的关键点/POINT OF THE DEAL_图书大全
生意的关键点/POINT OF THE DEAL
ISBN: 9781422102336
出版社: Perseus Distribution Services
出版年: 2007-10
页数: 240
定价: 229.00元
装帧: HRD
内容简介
Book Description
Why do so many business deals that look good on paper end up in tatters once they’re put into action? Because deal makers often treat the signed contract as the final destination in their bargaining journey—instead of the start of a cooperative venture. In The Point of the Deal, Danny Ertel and Mark Gordon show what negotiation looks like when the players involved strive to make the deal work in practice—not just on paper. In this book, you’ll discover how to make the transition from concentrating on getting the deal done to focusing on what it takes to achieve value after the ink has dried. With a wealth of examples from multiple industries, countries, and functions, the authors illustrate how their approach to crafting an implementation mind-set works in all kinds of familiar business contexts—including mergers and acquisitions, joint ventures, alliances, outsourcing arrangements, and customer and supplier relationships.
Review
Negotiating a good deal means more than winning on price or other terms... --CIO Insight, September 17, 2007
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成交只是起点:为顺利履行合同而谈判
