Handbook of Communication Audits for Organisations

ISBN: 9780415186421

出版社: Routledge

出版年: 2000-4

页数: 384

定价: $ 53.68

装帧: Pap

内容简介

Auditing communication involves the assessment of current practice (diagnosis) in order to determine what steps are required to secure improvements (prescription). This book offers a series of methodologies which are widely employed to evaluate communication effectiveness. The purpose is to equip readers with vital analytic tools, enabling them to benchmark performance and effect significant improvements.