Guerilla Advertising
ISBN: 9780395687185
出版社: Houghton Mifflin
出版年: 1994-6
页数: 324
定价: 142.00元
装帧: Pap
内容简介
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
关键词:Guerilla Advertising