Supermarket Wars

ISBN: 9781403919106

出版社: Palgrave Macmillan

出版年: 2005-9

页数: 256

定价: $ 66.67

装帧: HRD

内容简介

Leading international food retailers have in recent years expanded beyond national boundaries and started to operate on a global scale. This book describes the current state of the industry, looking in detail at the main competitors worldwide and analysing the factors underlying their successes and failures.