Raising the Corporate Umbrella
ISBN: 9780333926390
出版社: Palgrave Macmillan
出版年: 2001-11
页数: 432
定价: $ 118.65
装帧: HRD
内容简介
Corporate communications are now hugely important in the success of companies and organizations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyze corporate communications strategies and provide clear practical guidelines for successful implementation. This book should be of interest to anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organizations.