Ads, Fads and Consumer Culture

ISBN: 9780742527249

出版社: Rowman & Littlefield Pub Inc

出版年: 2003-9

页数: 216

定价: $ 30.45

装帧: Pap

内容简介

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!