Ads, Fads, and Consumer Culture

副标题: Advertising's Impact on American Character and Society

ISBN: 9780742554443

出版社: Rowman & Littlefield Publishers, Inc.

出版年: 2007-03-15

页数: 244

定价: USD 25.95

装帧: Paperback

内容简介

Now in its third edition, the popular "Ads, Fads, and Consumer Culture" is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features updated examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing.