Branded Male

副标题: Marketing to Men

ISBN: 9780749450113

出版社: Kogan Page

出版年: 2008-4-1

页数: 256

定价: USD 39.95

装帧: Hardcover

内容简介

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.