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The Manager's Guide to Distribution Channels

ISBN: 9780071428682

作者: Linda Gorchels/Edward Marien/Chuck West

出版社: McGraw-Hill

出版年: 2004-4-23

页数: 225

定价: USD 45.00

装帧: Hardcover

内容简介


Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions - and channel managers their careers. "The Manager's Guide to Distribution Channels" provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.