Introduction to E-Commerce

ISBN: 9780131224506

出版社: 不明供货商

出版年: 2007-6

页数: 537

定价: 978.00元

内容简介

For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Perfect for courses where the professor chooses to use supplemental material or in a course where the professor wants a brief book.