Mavericks at Work

ISBN: 9780007244072

出版年: 2008-2

页数: 336

定价: 135.00元

内容简介

An engaging and incisive look at today's top business leaders -- visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, 'Mavericks at Work' is for anyone who wants to succeed in business -- from the entry-level employee to the CEO. In 'Mavericks at Work', two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting -- and their ideas are truly powerful. Real mavericks know that: / Big, original ideas pay big dividends / Being different makes all the difference / Nobody is as smart as everybody / Cheaper is better, but value is priceless / Great leaders are insatiable learners 'Mavericks at Work' is a relentlessly useful how-to book.But it is also an eye-opening what-if book -- with insights that showcase the power of business at its best and set a positive agenda for the future.