The Manager's Guide to Competitive Intelligence

ISBN: 9781567205718

作者: John J·McGonagle/Carolyn M·Vella

出版社: Praeger Publishers

出版年: 2003-09-30

页数: 272

定价: USD 81.95

装帧: Hardcover

内容简介

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client--his or her employer--and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.