Wally Olins
副标题: the brand handbook
ISBN: 9780500514085
出版年: 2008-6
页数: 112
定价: 140.00元
装帧: Hardcover
内容简介
Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them a and consumers buy into them.