CROSSING CHASM

ISBN: 9780060517106

定价: 158.00

内容简介

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing， with special emphasis on the Internet. It s essential reading for anyone with a stake in the world s most exciting marketplace.