The e-Bay Phenomenon

副标题: Business Secrets Behind the World's Hottest Internet Company

ISBN: 9780471384908

作者: David Bunnell

出版社: Wiley

出版年: 2000-09-22

页数: 224

定价: USD 35.00

装帧: Hardcover

内容简介

The buzz about The ebay Phenomenon "David Bunnell's portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to customers and reinvent the world-inspiring!"-David Siegel, author, Futurize Your Enterprise "Read The eBay Phenomenon if you want the inside account of how this innovative company became one of the decade's greatest business success stories. Regardless of what business you're in, David Bunnell's exciting chronicle offers valuable lessons and a riveting narrative."-Eric Nee, Senior Writer, Fortune