Manufacturing Strategy CANCELLED

副标题: Texts and Cases, Third Edition

ISBN: 9780230520912

出版社: Palgrave Macmillan

出版年: 2009-02-17

页数: 520

定价: USD 64.50

装帧: Paperback

内容简介

In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of process. In Manufacturing Operations Strategy, Hill demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Written by the leading international figure in the field of manufacturing strategy and thoroughly updated with new case studies and material on the latest thinking in the field, this text provides a wide-ranging, comprehensive study invaluable to students and practitioners alike.