Adland: Searching for the Meaning of Life on a Branded Planet

副标题: Searching for the Meaning of Life on a Branded Planet

ISBN: 9780385524964

出版社: Doubleday

出版年: September 15, 2009

页数: 336 pages

定价: $17.79

装帧: HC

内容简介

From Publishers Weekly

The life of an advertising executive couldn't be further from the glamorous world of Mad Men, according to this entertaining, albeit meandering, memoir. After a giddy beginning banging out copy for a small ad agency, Othmer, a longtime creative director and copywriter, worked his way to the top in 2000 only to discover that his traditional agency was being abandoned in favor of forward-thinking brand stewards who wanted hip new ideas from smaller shops well-versed in new media and digital marketing. Fascinated by groundbreaking interactive campaigns like the 2007 Nine Inch Nails Internet Easter egg hunt and Burger King's Subservient Chicken gag, he found his love for advertising reinvigorated, and his book is an effort to better understand the inescapable industry's influence on culture. Though there's no particular conclusion drawn, and the story itself wanders, the humor and genuine excitement that shine through may keep some media-world readers interested—most tellingly when, at a swanky party full of advertising executives, the author wistfully observes that even real life has begun to feel fake. (Sept.)

Copyright ? Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

作者简介

Review

“Othmer uses his often hilarious experiences to discuss the stress-fueled environment advertising springs from, how its message is targeted to consumers, and how branding can actually be a good thing … [His] engaging dissection of advertising gives consumers valuable insight into how companies manipulate messages to convince us to give them our money.” –Kirkus Reviews

“What Upton Sinclair did for meatpacking, Jim Othmer has done for advertising–only with far more humor and far less (physical) horror. Adland is destined to become a classic of its kind–a must-read for anyone brave (or insane or aimless) enough to toil in the fields of modern advertising.” –Daniel H. Pink, author of A Whole New Mind

“Advertising is an industry like any other, except it changes our planet daily. James Othmer, one of my favorite writers, takes you inside that world and makes the people and places real. You can dislike these guys, but you can’t ignore them. They make sure of that.” –Seth Godin, author of Tribes

“Othmer is a witty and charming tour guide who chats self-deprecatingly about his own Adland epiphanies and humiliations while leading us inexorably toward the birthing room of Advertising Next. A terrific introduction to what advertising has been and what it is becoming, a memoir-manifesto with warmth and insight, and a must-read for those contemplating entering the industry.” –Max Berry, bestselling author of Company

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