Lead the Category!

ISBN: 9781440132308

出版年: 2009-5

页数: 140

定价: $ 28.19

内容简介

What are the secrets of franchising and business success? And how do you become a category leader? This book contains winning strategies, practical thoughts and easy to implement techniques on becoming the leader in your category. Valuable information about... and#9679; The problem with your mission statement and#9679; Why transparency is not your goal and#9679; What "jail breaks" have to do with your franchise relationship and#9679; The three rules of employment and#9679; The sure-fire rapid advancement strategy and#9679; Why you should be concerned if you are taking care of your numbers and#9679; The characteristics of great category leaders and#9679; The best definition of franchising and#9679; Why you should forget trust, sort of and#9679; Why (+1) + (-1) does not equal 0 and#9679; What empty airline seats have to do with your business and#9679; What to do if your franchisees have formed an independent franchise association and#9679; The franchise convention success formula Learn the secrets of franchising and business success and Lead the Category