EXTENDING THE SUPPLY CHAIN

ISBN: 9780814408360

作者: Boyer

出版社: 7-09999

出版年: 2004-8

页数: 288

定价: $ 39.49

装帧: HRD

内容简介

This book looks at how retailers and specifically grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along. The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty and minimize costs using the Internet to extend the supply chain.