Emotional Value
副标题: Creating Strong Bonds with Your Customers
ISBN: 9781576750797
作者: Janelle Barlow/Dianna Maul
出版社: Berrett-Koehler Publishers
出版年: 2000-4-1
页数: 310
定价: USD 27.95
装帧: Hardcover
内容简介
Society is rapidly moving from a service economy to an experience economy. As a result, today's more sophisticated consumers not only demand services and products that are of the highest quality; they also want positive, emotionally satisfying experiences. The companies and institutions that learn how to add emotional value to their customers' experiences will leave their competitors behind. This book details a practice for adding emotional value to customers' experiences and to those of staff. The practices show that by understanding the critical role emotions play in creating customer experiences, organizations can take their service to new levels.