CRM at the Speed of Light, Third Edition: Essential Customer Strategies for the 21st Century

ISBN: 9780072231731

作者: Greenberg

出版社: McGraw-Hill

出版年: 2004-06-01

页数: 670

定价: 239.92元

装帧: HRD

内容简介

Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of CRM at the Speed of Light: Capturing and Keeping Customers in Real Time