The Moral Advantage

副标题: How to Succeed in Business by Doing the Right Thing

ISBN: 9781576752067

作者: Damon

出版社: BERRETT KOEHLER

出版年: 2004-9

页数: 175

定价: $ 28.19

装帧: HRD

内容简介

"The Moral Advantage" shows how to achieve success in the business world without compromising moral convictions. In fact, it describes ways in which moral insights can be used to gain a competitive advantage - for example, through the creative use of moral imagination to develop highly marketable products and services. By showing how to employ rather than trade off moral standards, "The Moral Advantage" offers a formula for building a business career that is both personally and materially rewarding.