MARKETING WARFARE 20TH ANN EDN

ISBN: 9780071460828

作者: Ries

出版社: McGraw-Hill

出版年: 2005-11

页数: 216

定价: 232.00元

装帧: HRD

内容简介

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The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.