POCKETBOOK POWER: HOW TO REACH THE HEARTS AND MINDS OF TODAY''S MOST COVETED CONSUMERS

ISBN: 9780071462181

作者: KANNER

出版社: McGraw-Hill

出版年: 2005-10-01

页数: 211

定价: 144.1

装帧: Paperback

内容简介

Marketing expert and bestselling author Bernice Kanner combines demographics with tales from the trenches to explore how the ad world responds to a female-dominated marketplace.