How to Think Like the World''s Greatest New Media Moguls

ISBN: 9780071360692

作者: Marcia Layton Turner

出版社: McGraw-Hill Trade

出版年: 2001-07-01

定价: 161.1

内容简介

Noted journalist Dale Buss explores the winning business strategies behind today?s most exciting, outrageous and successful new media projects and personalities. From TheStreet.com?s James Cramer to M