ValueSpace: Winning the Battle for Market Leadership
ISBN: 9780071375276
作者: Banwari Mittal\Jagdish N Sheth
出版社: McGraw-Hill Trade
出版年: 2001-11-01
定价: 237.6
内容简介
In the tradition of the bestselling The Discipline of Market Leaders, business professors and consultants Banwari Mittal and Jagdish N. Sheth describe a dynamic new value-based approach to achieving m