loyalty.com

ISBN: 9780071387828

作者: Frederick Newell

出版社: McGraw-Hill Trade

出版年: 2002-01-01

定价: 144.1

内容简介

"If Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write."­­Los Angeles Times~Packed with case studies and real-world examples,