The Attention Economy

副标题: Understanding the New Currency of Business

ISBN: 9781578518715

作者: Thomas H·Davenport/John C·Beck

出版社: Harvard Business Review Press

出版年: 2002-9

页数: 272

定价: USD 16.95

装帧: Paperback

内容简介

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Thought provoking

-Time Magazine Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This groundbreaking book argues that today's businesses are headed for disaster-unless they overcome the dangerously high attention deficits that threaten to cripple today's workplace. Learn to manage this critical yet finite resource, or fail! "A worthy message"

-Publishers Weekly AUTHORBIO: Thomas H. Davenport is the Director of the Accenture Institute for Strategic Change and author of Process Innovation and Working Knowledge , Harvard Business School Press. John C. Beck is an Associate Partner and Senior Research Fellow at the Accenture Institute for Strategic Change.