Harvard Business School Career Guide to Marketing 1999

ISBN: 9781578511877

作者: Bearman

出版社: HARVARD BUS. SC

出版年: 1999-01-01

页数: 77

定价: $ 25.93

内容简介

This is an invaluable resource for anyone seeking job search information and guidance for marketing careers. It features in-depth and up-to-date profiles of leading companies that actively recruit for management positions in marketing, as well as a selected mailing list for contacting, many of these firms. Harvard Business School graduates, students, and faculty offer real-world advice in essays that recount their own experiences in pursuing marketing careers.Throughout the guide, HBS career development experts discuss the interests, challenges, and rewards of a management career in marketing. With an annotated bibliography of key sources for marketing career information, this hands-on guide is an indispensable tool for the prospective marketing professional.