Give and Take

副标题: A Candid Account of Corporate Philanthropy

ISBN: 9780875848938

作者: Reynold Levy

出版社: Harvard Business Press

出版年: 1999-05

页数: 336

定价: USD 24.95

装帧: Hardcover

内容简介

"Give And Take" -- the first insider's guide to corporate philanthropy -- will help all foundation staffs in their efforts to give wisely and well. A candid look at the factors that make for a successful giving program, "Give And Take" also offers invaluable advice to fund-raisers, who will welcome a frank account of the perspectives of institutional donors. Reynold Levy, formerly an executive director of New York's renowned 92nd Street Y and president of the AT&T Foundation, draws on his own experience in this engaging handbook of the benefits, responsibilities, and challenges facing today's philanthropists. Levy establishes the guidelines and benchmark principles for building world-class foundations, citing such companies as AT&T, Levi Strauss, and Dayton-Hudson for their innovative philanthropic programs. He then views corporate giving from the beneficiary's perspective, divulging insider strategies for soliciting funds from today's corporate foundations. "Give And Take" is a handbook for everyone who cares about philanthropy, from managers in company foundations to nonprofit employees, development directors, trustees, and volunteers.