Cases in E-Commerce

ISBN: 9780072500950

出版社: McGraw-Hill/Irwin

出版年: 2001-05-11

页数: 656

定价: USD 126.25

装帧: Hardcover

内容简介

37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.