Innovation Management

副标题: Strategy and Implementation using the Pentathlon Framework

ISBN: 9781403912602

出版社: Palgrave Macmillan

出版年: 2005-09-17

页数: 409

定价: USD 45.00

装帧: Paperback

内容简介

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.