Essentials of Mass Communication Theory_图书大全
Essentials of Mass Communication Theory
ISBN: 9780803973572
出版社: Sage Publications, Inc
出版年: 1995-07-05
页数: 224
定价: USD 46.95
装帧: Paperback
内容简介
"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."
--Choice
Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.
