What Clients Love

副标题: A Field Guide to Growing Your Business

ISBN: 9780446527552

出版社: Business Plus

出版年: 2003-1-2

页数: 256

定价: USD 21.95

装帧: Hardcover

内容简介

Today's business tactics demand unique marketing plans that are practical and down-to-earth. Effective marketers know how to be clear, concise, and cut to the close. In WHAT CLIENTS LOVE, readers will learn how to pinpoint a company's position, define a brand and manage it so that it has full and overwhelming impact, and harness the changes that keep one's clients not only happy, but thrilled and grateful. In WHAT CLIENTS LOVE, Harry Beckwith reveals the four significant social changes that shape and accomplish what clients really love and need.