The Business of Healthcare Innovation

ISBN: 9780521547680

出版社: Cambridge University Press

出版年: 2005-09-19

页数: 398

定价: USD 45.00

装帧: Paperback

内容简介

Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.