Mass Media Research

副标题: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)

ISBN: 9780534647186

出版社: Wadsworth Publishing

出版年: 2005-03-22

页数: 468

定价: USD 76.95

装帧: Paperback

内容简介

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.