Guide to Management Ideas, Second Edition (The Economist Series)

ISBN: 9781861974235

出版社: Bloomberg Press

出版年: 2003-04

页数: 256

定价: 375.00元

装帧: Hardcover

内容简介

This lively and authoritative guide explores the 100 ideas that have most influenced approaches to business management during the past 100 years--and which are likely to continue to do so long into this century. Each idea is covered in a standard comprehensive way, with an explanation, a brief history of its development, and recommended further reading. For anyone who wants a good grasp of the concepts that lie behind business success, there is no better or more accessible guide than this.