Odyssey

副标题: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future

ISBN: 9780060157807

出版社: Harpercollins

出版年: 1987-10

定价: USD 21.95

装帧: Hardcover

内容简介

The chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.

Copyright 1987 Reed Business Information, Inc.