Often Wrong, Never in Doubt

副标题: Unleash the Business Rebel Within

ISBN: 9780060567187

出版社: Harpercollins

出版年: 2005-10

页数: 272

定价: 174.00元

装帧: HRD

内容简介

Donny Deutsch is a legendary media figure in America, visible to many as a frequent guest on "The Apprentice", the "Today" show and CNBC and as the host of his own CNBC show, "The Big Idea with Donny Deutsch". He is also a person that few feel indifferently towards. Whether you love him or passionately hate him, the undeniable success of Deutsch, Inc., which grew from a small family business into the ninth largest advertising agency under his leadership, makes Donny a business force no one can easily ignore. "Often Wrong, Never In Doubt" mixes Donny's personal experiences driving an enterprise to the forefront of its industry with a tour of the media universe through his inimitable eyes. In this book, Donny will discuss how he turned his father's advertising agency into cutting edge shop with blue-chip clients like Novartis, Revlon and Expedia. He'll explain why a good firing can energize an office; why your staff should ignore award-winning work; and even take a stab at explaining what really works in advertising and marketing - and why.