The Macintosh Way

ISBN: 9780673461759

出版社: Scott Foresman Trade

出版年: 1989-08

定价: USD 25.60

装帧: Hardcover

内容简介

The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, founder and president of Be, Inc. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry. --This text refers to an out of print or unavailable edition of this title.