Microeconomics for Managers

副标题: for Managers

ISBN: 9780393976786

出版社: W. W. Norton & Company

出版年: 2003-9-10

页数: 672

定价: 360.0

装帧: Paperback

内容简介

Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter s five forces, signaling, transaction costs, and incentives.