One Great Insight Is Worth a Thousand Good Ideas
副标题: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
ISBN: 9781591841425
出版社: Portfolio Trade
出版年: 2006-10-03
页数: 290
定价: USD 14.95
装帧: Paperback
内容简介
We Bring Good Things to Life
It's Not TV, It's HBO
Visa: It's Everywhere You Want to Be
These aren't just advertising slogans; they're game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. BACKCOVER: A terrific book.
The New York Times
Wistful and wonderful…[a] refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising…props open the door on more than three decades of marketing savoir faire.
Kerry Hannon, USA Today
Drives home the importance of the big insight.
Fortune
Insightful.
Newsweek
A celebration of Madison Avenue as it may never be again.
Melanie Wells, The Wall Street Journal
[An] enormously entertaining memoir…Dusenberry's book has few rivals as the definitive account of life in the fast lane of the advertising business in its golden period between 1980 and 2000.
Adbrands.net